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Corporate identity as a base of company character
2013-11-09 15:35:26

Corporate identity is a one of the most important tools that we can use in advertising. Nicely done can mark out Your company among the competitors, and what it brings – increase amount of customers. Main elements of it are: logo or logotype, colors, fonts, and examples of usage. Coherent materials like business cards, brand paper, folders, etc. are also included in general brand identity. Good CI should be:

• Original

• Easy to remember

• Individual

• Coherent

• Conspicuous

Linking logo with business line, name, and customers to which are products directed is also very important, because of that client, even with short touch with logo or some adverts, will know company trade and will remember it easily.